Why IA is a key piece in the digital transformation puzzle

Transformation = change in form, appearance, nature, or character. But how does this practically apply to organisations?

I truly believe technology, specifically intelligent automation, should not be used to replace humans but to improve the workplace for all. Digital transformation should enhance performance and productivity, as well as future-proof organisations. The digital age is wholly about making things better, not just adopting new ways to run processes badly.

However, I think for many, the word “transformation” is still misunderstood. Especially amongst organisations that have a traditional structure of disparate departments and desperate legacy technology, therefore siloed data.

The true meaning of the definition is to change in form, appearance, nature or character. To be truly transformational, change must happen intrinsically throughout the whole organisation, rather than just at surface level.

Why pursue digital transformation?

All too often, the reason for pursuing digital transformation is not constructive. You might hear things like: “it’s a new trend”, “our competitor does it, so we should too,” or “let’s look for a quick fix to this problem.” Yet when the focus for transformation programmes isn’t an holistic overview, but rather on a pigeonholed area that is seen as “ripe” for new technology, it seldom works.

Thanks to its status as shiny, new and exciting, we often see this kind of attitude to implementing automation technology. However - whilst you do need an entry point for any new technology - the adoption of intelligent automation solutions should be a carefully planned project that encompasses the whole organisation. As with any form of digital transformation, it must form part of a business-wide strategy. And when approached this way, there are multiple benefits to be gained.

Getting underway with automation

Intelligent automation can be an ideal first step in the delivery of a digital transformation programme.

Firstly, it offers efficiencies in the form of time savings, releases staff from mundane tasks, and provides operational resilience. These are representative of the quick wins that can be achieved with digital transformation, those things that offer immediate impact to a department, and immediate returns to the organisation. A tactical deployment of IA in the correct environment can prepare the foundations for a transformation strategy to thrive.

Secondly, at a much deeper level, Intelligent Automation can drive the wider transformation strategy forward by unifying data across siloed departments and thereby supply a much clearer picture of what is going on.

It's about the data strategy

In today’s world, every business model must reflect the fact that true transformation comes from the way data is utilised.

The interaction a consumer has with an organisation is no longer siloed by department. Consumers now have multiple interactions with multiple business departments, using multiple technologies. The collection of data therefore needs to be smooth, offering a unique and easy point of access, followed by a data flow that is not interrupted as it moves across the organisation.

This data needs to be collected and utilised in a consistent, standardised way. Not only does this improve the offering to the consumer, but it forms a more secure base to allow more informed business decisions to be made. Intelligent automation is the ideal tool for this job, as it streamlines data flows, and the process of collection and analysis.

Responding to this data is where data analysts and scientists are crucial, as they're the ones who translate the data into manageable, understandable format. These roles are the key links between data, technology and business managers. Without them, any amount of automation and data manipulations will not reach their full potential as the outputs are not translated into tangible results.

A partnership approach

The author and poet Maya Angelou says “If you can't change it, change your attitude.”

I've used this quote in a number of presentations; it has always resonated with me. I am a firm believer that with a fresh outlook, anything is possible.

Too often projects - especially within the realm of transformation - fail due to organisational culture, resistance to change and poor leadership. True transformation often needs fresh eyes, so working with an innovative consultancy or technology partner can help drive this much-needed change from the ground up.

Specialist partners can push organisations to review the 'as is' and 'to be' states in a different light. Often these partners can act as the catalyst for change by suggesting a unique approach, putting into place best practices and laying the foundations for a centre of excellence that brings together the key links of data, technology and business managers. They can also drive the adoption of change throughout the organisation by educating teams, and upskilling employees.

Focus on the outcomes

So transformation – what is it? It’s the understanding, ability and willingness to transform an entire organisation based on manageable strategy, with clearly defined goals and objectives. Intelligent automation is a key tool in the mix, and is most impactful when approached in a strategic way.

Focus on the outcomes!


Holly Hare-Scott Headshot
Holly Hare-Scott
Sales Manager Intelligent Automation

Holly has extensive sales experience selling IA technology solutions. Her focus is selling agile technology that can help future proof organisations by enhancing performance and productivity

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